I think many of you will find this interesting.
The designer seems pretty down to earth but on OTOH didn't display much, or any, real insight into what makes a special turntable. In fact, the interviewer asked him what he would do for a new cost-no-object design and he had no ideas. He talked up the ruby/sapphire ball in his bearing saying how expensive it was and that a company like Rega would never use it because of the price - and probably because most of Rega's turntables sell for a fraction of Pure fidelity prices. He also made a lot about cable differences when asked - maybe he was just playing to the host - but he made it sound like cables made night and day differences whereas he never said anything like that about his turntables.