Just stumbled across this thread, glad to know there's so much Rotel love.
My first 'proper' hi-fi was a second hand Creek CAS4040 (wooden sleeve, DIN inputs, lovely little amplifier), unknown brand of CD player and new Mordaunt Short MS10's, bought on an articled clerk's meagre stipend.
When funds finally allowed I moved to Rotel - starting with an integrated (RA960 IIRC) and RCD 965 CD player, and have been a loyal convert ever since. I ended up with a full Rotel / Boston Accoustics home cinema system (remember Dolby Pro Logic? Mono rear channel...)
Then life, crime and coming to live in the UK happened, and the only Rotel I ended up owning was an old RA980 (another story). After some years spent down the 'high end sound from old Japanese amps' rabbit hole, I hosted a bake-off recently, and realised I was tired of chasing rabbits. Chatting to John (Lurch) saw me having a go with my 980 as pre and his spare Rotel power amp. I got home, hooked it all up, and promptly fell in love all over again. I remembered why when, newly minted and limit-increased credit card in hand, I went shopping for my first 'big boy' hi fi, I stopped looking after auditioning Rotel.
I love the musicality, elegance, finesse and sophistication of their sound. It's tempting to say 'warm and soft', but that's not the real story IMHO.
Rotel delivers a sound which for me is accurate and detailed but only to the point that it serves the music. Careful speaker/source pairing can deliver rich, sweet music that isn't fatiguing to listen to, and can be quite valve/ESL like in it's presentation.
I'll post some porn of my current setup shortly.