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Hosting the site in the US doesn't have to be an issue. The problem is that all the ads you see (and a lot of the images) are being dynamically pulled in from external servers. I'm guessing most of those servers are in the UK so before it can render a page and serve it up to the client it has to pull data from the UK and then serve it back up to the UK.
Most of this should be done via static links with images stored on the webserver but I suspect the endgame is dynamic targeted advertising so each user will receive different adverts based on their profile and viglink data.
It's just a case of too much too soon and needs to be stripped back to core functionality (a forum) and then each module added and enabled one at a time with efficient scripting.
I think it's a good thing the wam is being kept going buy someone who was willing to buy it but expecting revenue immediately is causing issues.
I don't know if it was a co-incidence that I last visited when every single optional script was activated but it's back to 5 or 6 second load times which is much better.
With all those scripts on and me being out in the sticks a little (no fiber broadband here), my previous visit resulted in a home page load time of around 40 seconds hence my post showing all those scripts, glad to see they disappeared, for now at least.